Every public article should show how it was built.

Article type, source framing, sample language, and human review come before trust.

Article typesEvery page should signal whether it is a desk explainer, routine guide, comparison note, or trend shortlist.
Source framingVisitors should be able to tell whether a page is built from source review, product-role comparison, or hands-on testing.
Sample languageIf testing happened, say what kind. If it did not, say that too.
A calm methodology-page worktable with one visible skincare bottle, soft daylight, and a restrained process setup designed for mobile trust reading.

Public proof

Method, source, sample status, and scope should be visible before a story asks for the next click.

The goal is not to make every page heavy. It is to let visitors see what kind of confidence the page has earned.

Keep the story type visible.

These labels tell the visitor what kind of answer the page is trying to give.

Desk explainer

Used when ingredient language, category terms, or shelf claims need translation before a product decision makes sense.

Primary proof: source note + scope line + visible query frame.

Routine guide

Used when the problem is order, repeatability, or where a step belongs inside a calmer routine.

Primary proof: sequence logic + practical use boundaries.

Comparison note

Used when two category ideas are routinely confused and the operator or reader needs one cleaner distinction.

Primary proof: role differences + label cleanup + decision tension.

Trend shortlist

Used when launch noise, shelf movement, or category drift matters enough to deserve a filtered public note.

Primary proof: signal-over-noise framing, not a fake full-market census.

The page should not imply testing, gifting, or commerce that did not happen.

Purchased / gifted / loaned

If the body depends on hands-on use, the page should say how the product was obtained and what kind of use actually happened.

Not tested

If the page is source-led only, the sample line should clearly say that a purchased, gifted, or loaned wear test is not being implied.

No hidden commerce

Disclosure should state when a page includes affiliate links, partner products, clinic information, gifted samples, sponsored placement, or independent desk guidance only.

A draft is not a publish decision.

01

Define the signal question and article type before writing the answer.

02

Check claims, labels, and category language against source material or clearly stated testing.

03

Review the next step, disclosure, and correction route before publish.

Methodology covers mechanics. Standards covers rules.

Use this page for how stories are built, then use Standards for disclosures and corrections.